website statistics

Business Studies


An association that provides a licence to use the brand name is called as

1 Answer

  • Answer:

    Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Examples of intangible assets include a song ("Somewhere Over The Rainbow"), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz-Carlton).

    please mark brainliest

You May Be Interested