An association that provides a licence to use the brand name is called as
Business Studies
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Question
An association that provides a licence to use the brand name is called as
1 Answer
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1. User Answers chitraksh68
Answer:
Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Examples of intangible assets include a song ("Somewhere Over The Rainbow"), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz-Carlton).
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